The New Vogue Style: Frugality

Apparently name brand businesses reduced costs on their chic products to bring lower priced quality products. Why did this take so long? People, like me, stopped paying in excess of $2 per cup of regular coffee in favor of making coffee at home and Starbucks lowers the price. Who knew? I spend less than $6 for a bag coffee that will provide about week to a week and a half of caffeinated goodness. Why would I go back to spending $4 a day on coffee? 

Whether the shrinking profit margin will improve sales is the question now.


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