Apparently name brand businesses reduced costs on their chic products to bring lower priced quality products. Why did this take so long? People, like me, stopped paying in excess of $2 per cup of regular coffee in favor of making coffee at home and Starbucks lowers the price. Who knew? I spend less than $6 for a bag coffee that will provide about week to a week and a half of caffeinated goodness. Why would I go back to spending $4 a day on coffee?
Whether the shrinking profit margin will improve sales is the question now.