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Long time radio hosts Steve and Vicki, released from their contracts with Atlanta radio station Star 94 last fall, are being sued by Star 94 for violation of non-compete clause. Steve and Vicki purveyed pop music to the masses in Atl, but with new ownership of the station, it seems, came a new philosophy, younger morning show to attract younger listeners.
Now, Steve and Vicki, middle-aged mature folks that they are (ok, on the radio-not so mature-but funny in a I’ve haven’t had enough coffee kind of way) found a new job, with Atl’s B98.5, which since my teenage years has been easy listening music. B98.5 runs ads for the station with Steve and Vicki.
Legally, the lawsuit may not be completely meretricious (haven’t seen the contract) BUT seriously. Star 94 said Steve and Vicki couldn’t cut it in the Atl market by getting rid of the pair, WHY is it a problem now for them to be in ads for another station and for a different format. Logic (not always a parallel thought process to legal) would dictate that if the pair are washed up they are not a threat. Why sue?
Why sue? Because ratings are down with the radio team and their juvenile pranks? Because listeners voted with their radios when Steve and Vicki left? Because some autocrat at the radio station wants to enforce the contract because the autocrat doesn’t want to disrespected? I don’t know. Quite frankly, I don’t care. I listen to country music.
The problem as I see it is that the entertainment industry (and many other personality driven industries) gets very caught up in the legal aspects of issues without entertaining the thought that listeners might be put off by the fact that the radio station is suing Atl radio institutions and that lawsuit alone might hurt your business. Sell your product don’t sue your competitor. Star 94 wastes time, money and the time of the legal process by going through motions for no real reason other than the fact that it can.
Improve your morning show. If Steve and Vicki were washed up, then what is Star 94 worried about?
For anyone interested, this posted is the most visited post on my website. Since posted on April 22, this writing is the most popular. It is located mostly by people searching for Steve or Vicki or why they left.
200 hits on this post since April 22. In case anyone’s interested.